Mission.Prodigy

Disgraceful

2007-11-26T16:25:00.000+05:00

Here you see a good example of plagiarism on a large scale going unnoticed. On the left side you see the original poster for the movie "Cars" and on the right you see a print ad for a large local bank "Al-Habib". This kind of behavior is certainly unacceptable, specially by a bank with a good reputation. Specially when you come to think of it, their business is building trust!

www.bankalhabib.com

Talent Magnet

2007-11-06T05:09:00.000+05:00

This is one logo I designed lately for Talent Magnet. The company basically deals in hunting new talent in various fields. The logo depicts an "m" in positive space and a "t" in negative space. The curves on each side reflect the magnetic fields.

Identity Spectrum

2007-11-05T12:23:00.000+05:00

From the blog of markbixby

Client: “We really like Apple’s branding. Can you do something like that for us?”
Designer: “I love what Apple is doing too, but your company’s a Mortuary?”

Often when I’m hired to do identity design, I’m given direction like, “Make it look Web 2.0-ish” or “Can you make it look really clean?” or “We really like red. All of our competitors are using it.”

Without some kind of roadmap, the conversation inevitably revolves around personal preferences regarding color, typography and what competitors are doing.

An Identity Spectrum gives everyone involved a common vocabulary for talking about how an identity should feel. What attributes should it convey and to what degree? It attempts to take something very subjective (an identity), and in some small way, measure it. It doesn’t serve as a Bible, but rather a starting point. A point of origin better than just our personal preferences.

Together, we plot 5 or 6 different points between different pairs of attributes on a chart. This helps us to quantify abstract… ...(more)